Graphit Lifestyle for Bourgeois Bohème

Specific measures are currently being taken in the following areas:

Marketing
Graphit Lifestyle has the goal of making the brand widely known among the target group, creating relevant media content and developing tailored communication measures.

Investor Relations
The network and the long-standing trust in the family make it possible to reach out to potential investors.

B2B Network
Our existing expertise within the target group enables direct outreach to new customers, particularly in sectors such as yachting and aviation.

Target group appeal
Exclusive content is created in-house and specially customised.

About the product

Bourgeois Bohème is a lifestyle company that combines traditional banking services with state-of-the-art solutions, in particular through its innovative banking app.

The company targets the lifestyle and needs of high-income individuals by offering very high limits, flexible financial services with multi-currency options, family office functions, a concierge service that is always available and art edition wearables.

Bourgeois Bohème places the utmost value on security, which it does by being based in the EU, enabling immediate blocking and unblocking and avoiding all data exchange with the US.

Users also benefit from access to one-of-a-kind experiences and a global network that offers them exclusive advantages.

Background
Bourgeois Bohème was created in 2018 through a strategic alliance between the Würms and Piëch families, and combines the rich automotive heritage of the Piëch family with a new perspective on the financial services sector.

United by shared values, a common vision and the blending fusion of cultures, the two families aim to redefine the financial landscape with Bourgeois Bohème.