Graphit Lifestyle for Kaiserlodge

The Challenge
For Kaiserlodge, the goal is to develop innovative and creative media strategies to meet the constantly changing market and guest needs. At the same time, brand awareness will be increased and occupancy optimized.

The Solution
Graphit Lifestyle relies on a cross-category media strategy that integrates a wide range of media channels. This includes targeted print advertisements, strategic influencer marketing, and TV spots. These measures not only increase brand visibility but also foster a deeper connection with target audiences.

Implementation
The Kaiserlodge brand was sustainably strengthened through targeted advertising measures across a variety of media channels. These included print advertisements, prime-time TV spots, and strategic collaborations with influencers. These broad-based marketing activities led to increased presence in selected target markets and significantly enhanced the brand’s visibility and recognition.

About the Product
The Kaiserlodge at the Wilder Kaiser in Scheffau offers luxurious apartments and suites with fully equipped kitchens and breathtaking views. Guests can enjoy a private swimming lake, a wellness area, regional cuisine, and direct access to hiking and skiing areas. The Kaiserlodge is ideal for relaxation and adventure in the Tyrolean Alps, promising an unforgettable holiday experience.