Graphit Lifestyle for OYESS

The Challenge
The aim was to successfully establish the OYESS care products in the Austrian market, raise the brand awareness and increase sales – despite a low marketing budget.

The Solution
Thanks to its extensive network in the media sector, Graphit Lifestyle increased OYESS’ media budget eightfold and distributed this increase across all media genres. This multiplication made it possible to develop and implement an attention-grabbing 360° campaign.

The Implementation
Advertising for OYESS took place across numerous media channels, including TV spots, 
TV sponsorship, print ads, digital realisations, sampling actions and out-of-home. This broad, large-scale media presence contributed to achieving maximum reach for the brand.

About the product
OYESS is a sustainable, natural lip and body care product line produced in Germany in a climate-neutral manner and with animal welfare in mind. What’s more, the packaging is made of recycled plastic.