Graphit Lifestyle for WESORA

The Challenge
The goal is to increase WESORA’s brand awareness in the DACH region. The focus is on making the innovative and colorful product range, starting with the neckwarmer loops, accessible to a wider audience and establishing strong sales structures in retail.

The Sollution
A tailored marketing and media strategy will be employed to boost WESORA’s visibility both online and offline. The objective is to position the brand as a symbol of joy and sustainability while driving the sales of its products.

The Implementation
Targeted media placements and partnerships with relevant brand ambassadors will help increase the visibility of WESORA’s products in the DACH region. In addition, selected retailers and platforms will be utilized to ensure product availability and maximize reach.

About the product
WESORA’s products are characterized by their vibrant colors and unique design, combining functionality with aesthetics. Designed for versatile use, they provide optimal comfort and durability—whether in everyday life, during sports activities, or while traveling. The first product from the startup, the colorful neckwarmer, was developed by co-founder Lara during her time as a professional skier. Each WESORA product is designed to radiate joy and positive energy, while also ensuring responsible production practices. In the future, WESORA plans to expand its range in the outdoor sector to bring even more colorful happiness into everyday life.